
Matt MacDonald
Esports and Event Operations
he/him
Looking for a new role - events, esports or gaming aligned, ideally in a senior account manager or product manager position.
About me
Esports & Gaming specialist
I have spent the last 12 years working in the esports and gaming events space where I turned a passionate hobby in to a professional series of high-profile roles.
A senior and key member of the team that delivered dozens of esports and gaming events across the UK and Europe over the last 12 years, including the renowned Insomnia Gaming Festival, also known as the Glastonbury of Gaming!
I have worked on teams at businesses that have ranged from start up to large corporations and held highly responsible roles within all of them, often managing teams of people and volunteers, both in an office environment and at live events.
Some highlight projects I have delivered, or been a part of the senior team running the delivery:
People Matter
The key element to a successful project is the people you surround yourself with.
Over the last 12+ years I have always tried to work with the best people that have the passion for the role they take, and I have a large network of gaming and esports experts in the UK that always deliver above and beyond.
I am open to opportunties and a new role that could benefit an organisation that wants somebody that understands the industry and genuinely cares about the results.
Please download my CV and reach out if you want to know more!

That’s me with my team from insomnia69!
2011 - 2023

Truesilver Championship

Minecon Anaheim 2016
Projects
Here is a (non exhaustive) list of projects I have kept a record of over the last 14 years to give an idea of the experience I bring to the table.
There are dozens of small event delivery projects missing which I don’t have exact dates for, where I was an event manager for press events, white label tournaments and other community activities, both online and live events.
I estimate over the years I have run tournaments that have reached over 19 million eyes globally, and have run tournaments for over 180,000 participants over the years.
Year | Start | End | Project | Category | Type | Role Title | Company | Ownership |
2009 | Nov | Insomnia38 | Tournament | Volunteer | CoD Tournament Admin Assistant | Multiplay | Prize Tournament Admin | |
2010 | Apr | Insomnia39 | Tournament | Volunteer | CoD Tournament Admin Assistant | Multiplay | Prize Tournament Admin | |
2010 | Aug | Insomnia40 | Tournament | Volunteer | SC2 Lead Tournament Admin | Multiplay | Prize Tournament Admin | |
2011 | Apr | Insomnia42 | Tournament | Volunteer | SC2 Lead Tournament Admin | Multiplay | Prize Tournament Admin | |
2011 | Aug | Insomnia43 | Tournament | Volunteer | SC2 Lead Tournament Admin | Multiplay | Prize Tournament Admin | |
2011 | Nov | Insomnia44 | Event | Full Time | Esports Manager | Multiplay | All Esports @ Show | |
2011 | 2023 | StratLAN (Multiple - 3-4 per year) | Event | Full Time | Esports Manager | Multiplay | Event Manager / Content Lead | |
2011 | Sep | Nov | IPL4 UK Starcraft 2 Qualifier (F@i44) | Tournament | Full Time | Esports Manager | Multiplay | Project Lead |
2012 | Apr | Insomnia45 | Event | Full Time | Esports Manager | Multiplay | All Esports @ Show | |
2012 | Aug | Insomnia46 | Event | Full Time | Esports Manager | Multiplay | All Esports @ Show | |
2012 | Oct | Nov | ESET UK Masters Starcraft 2 Season 1 (F@i47) | Tournament | Full Time | Esports Manager | Multiplay | Project Lead |
2012 | Nov | Minecon Paris 2012 | Event | Full Time | Esports Manager | Multiplay | Tournament Zone Planning | |
2012 | Nov | Insomnia47 | Event | Full Time | Esports Manager | Multiplay | All Esports @ Show | |
2013 | Jan | Apr | ESET UK Masters Starcraft 2 Season 2 (F@i48) | Tournament | Full Time | Esports Manager | Multiplay | Project Lead |
2013 | Apr | Insomnia48 | Event | Full Time | Esports Manager | Multiplay | All Esports @ Show | |
2013 | Aug | Insomnia49 & Minecraft UK Expo | Event | Full Time | Esports Manager | Multiplay | All Esports @ Show | |
2013 | Nov | Insomnia50 | Event | Full Time | Senior Esports & Events Manager | Multiplay | All Esports @ Show | |
2014 | Apr | Insomnia51 | Event | Full Time | Senior Esports & Events Manager | Multiplay | All Esports @ Show | |
2014 | Aug | Insomnia52 | Event | Full Time | Senior Esports & Events Manager | Multiplay | All Esports @ Show | |
2014 | Nov | Insomnia53 | Event | Full Time | Senior Esports & Events Manager | Multiplay | All Esports @ Show | |
2015 | Apr | Insomnia54 | Event | Full Time | Senior Esports & Events Manager | Multiplay | All Esports @ Show | |
2015 | Aug | Insomnia55 | Event | Full Time | Senior Esports & Events Manager | Multiplay | All Esports @ Show | |
2015 | Nov | Minecon London 2015 | Event | Full Time | Senior Esports & Events Manager | Multiplay | Tournaments Zone Project Lead | |
2015 | Nov | Insomnia56 | Event | Full Time | Senior Esports & Events Manager | Multiplay | All Esports @ Show | |
2015 | Nov | Truesilver Champioship Hearthstone Major @i56 | Tournament | Full Time | Esports Operations Manager | GAME Digital | Project Operations Lead | |
2016 | Apr | Insomnia57 | Event | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | |
2016 | Apr | Truesilver Championship II Hearthstone Major @i57 | Tournament | Full Time | Esports Operations Manager | GAME Digital | Project Operations Lead | |
2016 | Sep | Minecon Anaheim 2016 | Event | Full Time | Esports Operations Manager | GAME Digital | Tournaments Zone Project Lead | |
2016 | Jun | Aug | UK Masters Summer 2016 (CS:GO) (F@i58) | Tournament | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead |
2016 | Aug | Insomnia58 | Event | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | |
2016 | Aug | Truesilver Championship III Hearthstone Major @i58 | Tournament | Full Time | Esports Operations Manager | GAME Digital | Project Operations Lead | |
2016 | Sep | Nov | UK Masters Winter 2016 (CS:GO, Hearthstone and LoL) (F@i59) | Tournament | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead |
2016 | Nov | Insomnia59 | Event | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | |
2017 | Apr | UK Masters Spring 2017 (CS:GO) (F@i60) | Tournament | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | |
2017 | Mar | Apr | Belong Arena Clash - Spring 2017 | Tournament | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead |
2017 | Apr | CWL Birmingham @ i60 | Event | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | |
2017 | Apr | Insomnia60 | Event | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | |
2017 | May | Aug | Belong Arena Clash - Summer 2017 | Tournament | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead |
2017 | May | Aug | UK Masters Summer 2017 (CS:GO and LoL) (F@i61) | Tournament | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead |
2017 | Aug | Insomnia61 | Event | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | |
2017 | Nov | Minecon Earth London (Tournament and Viewing Party) | Event | Full Time | Esports Operations Manager | GAME Digital | Tournaments and Content Lead | |
2017 | Sep | Dec | Belong Arena Clash - Winter 2017 | Tournament | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead |
2018 | Belong Arena Clash - Spring 2018 | Tournament | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | ||
2018 | Apr | Insomnia62 | Event | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | |
2018 | May | Aug | Belong Arena Clash - Summer 2018 | Tournament | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead |
2018 | Aug | Insomnia63 | Event | Full Time | Esports Operations Manager | GAME Digital | Esports Operations Lead | |
2019 | Jan | Apr | Belong Arena Clash - Spring 2019 | Tournament | Full Time | Esports Operations Manager | Frasers Group | Esports Operations Lead |
2019 | Apr | Insomnia64 | Event | Full Time | Esports Operations Manager | Frasers Group | Esports Operations Lead | |
2019 | Aug | Insomnia65 | Event | Full Time | Esports Operations Manager | Frasers Group | Esports Operations Lead | |
2020 | Feb | CDL London 2020 @ Copperbox (Open tournament) | Tournament | Full Time | Esports Operations Manager | Frasers Group | Esports Operations Consultant | |
PANDEMIC LOCKDOWNS | ||||||||
2022 | Apr | Insomnia68 | Event | Full Time | Esports Manager | Player1 Events | Esports Operations Lead | |
2022 | Aug | Insomnia69 | Event | Full Time | Esports Manager | Player1 Events | Esports Operations Lead | |
2023 | Mar | Apr | iSeries Valorant Challenge @ i70 | Tournament | Full Time | Esports Manager | Player1 Events | Esports Operations Lead |
2023 | Apr | Insomnia70 | Event | Full Time | Esports Manager | Player1 Events | Esports Operations Lead | |
2023 | Jul | Sep | iSeries Valorant Challenge @ i71 | Tournament | Full Time | Esports Manager | Player1 Events | Esports Operations Lead |
2023 | Sep | iSeries Challenge Women's Cup @ i71 | Tournament | Full Time | Esports Manager | Player1 Events | Esports Operations Lead | |
2023 | Sep | Insomnia71 | Event | Full Time | Esports Manager | Player1 Events | Esports Operations Lead | |