Matt MacDonald

Esports and Event Operations

he/him

Looking for a new role - events, esports or gaming aligned, ideally in a senior account manager or product manager position.

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About me

Esports & Gaming specialist

I have spent the last 12 years working in the esports and gaming events space where I turned a passionate hobby in to a professional series of high-profile roles.


A senior and key member of the team that delivered dozens of esports and gaming events across the UK and Europe over the last 12 years, including the renowned Insomnia Gaming Festival, also known as the Glastonbury of Gaming!


I have worked on teams at businesses that have ranged from start up to large corporations and held highly responsible roles within all of them, often managing teams of people and volunteers, both in an office environment and at live events.



  • Insomnia Gaming Festival (2011 - 2023, 26 events, 300+ esports tournaments)
  • Minecon (Paris 2012, London 2015, Anaheim 2016, London 2017)
  • Truesilver Championship I, II and III (Hearthstone Esports Majors in 2015/2016)
  • UK Masters (Domestic Esports Leagues) - 2016 - 2017 (4 seasons)
  • Call of Duty World League Birmingham - 2017
  • Belong Arena Clash (Grassroots Esports Leagues) - 2017 - 2020 (9 seasons)
  • iSeries Valorant Challenge - 3x £10,000 tournaments including 1 Women’s Cup



People Matter

The key element to a successful project is the people you surround yourself with.


Over the last 12+ years I have always tried to work with the best people that have the passion for the role they take, and I have a large network of gaming and esports experts in the UK that always deliver above and beyond.


I am open to opportunties and a new role that could benefit an organisation that wants somebody that understands the industry and genuinely cares about the results.


Please download my CV and reach out if you want to know more!

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That’s me with my team from insomnia69!

2011 - 2023

Truesilver Championship

Minecon Anaheim 2016

Projects

Here is a (non exhaustive) list of projects I have kept a record of over the last 14 years to give an idea of the experience I bring to the table.


There are dozens of small event delivery projects missing which I don’t have exact dates for, where I was an event manager for press events, white label tournaments and other community activities, both online and live events.


I estimate over the years I have run tournaments that have reached over 19 million eyes globally, and have run tournaments for over 180,000 participants over the years.

Year

Start

End

Project

Category

Type

Role Title

Company

Ownership

2009

Nov


Insomnia38

Tournament

Volunteer

CoD Tournament Admin Assistant

Multiplay

Prize Tournament Admin

2010

Apr


Insomnia39

Tournament

Volunteer

CoD Tournament Admin Assistant

Multiplay

Prize Tournament Admin

2010

Aug


Insomnia40

Tournament

Volunteer

SC2 Lead Tournament Admin

Multiplay

Prize Tournament Admin

2011

Apr


Insomnia42

Tournament

Volunteer

SC2 Lead Tournament Admin

Multiplay

Prize Tournament Admin

2011

Aug


Insomnia43

Tournament

Volunteer

SC2 Lead Tournament Admin

Multiplay

Prize Tournament Admin

2011

Nov


Insomnia44

Event

Full Time

Esports Manager

Multiplay

All Esports @ Show

2011


2023

StratLAN (Multiple - 3-4 per year)

Event

Full Time

Esports Manager

Multiplay

Event Manager / Content Lead

2011

Sep

Nov

IPL4 UK Starcraft 2 Qualifier (F@i44)

Tournament

Full Time

Esports Manager

Multiplay

Project Lead

2012

Apr


Insomnia45

Event

Full Time

Esports Manager

Multiplay

All Esports @ Show

2012

Aug


Insomnia46

Event

Full Time

Esports Manager

Multiplay

All Esports @ Show

2012

Oct

Nov

ESET UK Masters Starcraft 2 Season 1 (F@i47)

Tournament

Full Time

Esports Manager

Multiplay

Project Lead

2012

Nov


Minecon Paris 2012

Event

Full Time

Esports Manager

Multiplay

Tournament Zone Planning

2012

Nov


Insomnia47

Event

Full Time

Esports Manager

Multiplay

All Esports @ Show

2013

Jan

Apr

ESET UK Masters Starcraft 2 Season 2 (F@i48)

Tournament

Full Time

Esports Manager

Multiplay

Project Lead

2013

Apr


Insomnia48

Event

Full Time

Esports Manager

Multiplay

All Esports @ Show

2013

Aug


Insomnia49 & Minecraft UK Expo

Event

Full Time

Esports Manager

Multiplay

All Esports @ Show

2013

Nov


Insomnia50

Event

Full Time

Senior Esports & Events Manager

Multiplay

All Esports @ Show

2014

Apr


Insomnia51

Event

Full Time

Senior Esports & Events Manager

Multiplay

All Esports @ Show

2014

Aug


Insomnia52

Event

Full Time

Senior Esports & Events Manager

Multiplay

All Esports @ Show

2014

Nov


Insomnia53

Event

Full Time

Senior Esports & Events Manager

Multiplay

All Esports @ Show

2015

Apr


Insomnia54

Event

Full Time

Senior Esports & Events Manager

Multiplay

All Esports @ Show

2015

Aug


Insomnia55

Event

Full Time

Senior Esports & Events Manager

Multiplay

All Esports @ Show

2015

Nov


Minecon London 2015

Event

Full Time

Senior Esports & Events Manager

Multiplay

Tournaments Zone Project Lead

2015

Nov


Insomnia56

Event

Full Time

Senior Esports & Events Manager

Multiplay

All Esports @ Show

2015

Nov


Truesilver Champioship Hearthstone Major @i56

Tournament

Full Time

Esports Operations Manager

GAME Digital

Project Operations Lead

2016

Apr


Insomnia57

Event

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2016

Apr


Truesilver Championship II Hearthstone Major @i57

Tournament

Full Time

Esports Operations Manager

GAME Digital

Project Operations Lead

2016

Sep


Minecon Anaheim 2016

Event

Full Time

Esports Operations Manager

GAME Digital

Tournaments Zone Project Lead

2016

Jun

Aug

UK Masters Summer 2016 (CS:GO) (F@i58)

Tournament

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2016

Aug


Insomnia58

Event

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2016

Aug


Truesilver Championship III Hearthstone Major @i58

Tournament

Full Time

Esports Operations Manager

GAME Digital

Project Operations Lead

2016

Sep

Nov

UK Masters Winter 2016 (CS:GO, Hearthstone and LoL) (F@i59)

Tournament

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2016

Nov


Insomnia59

Event

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2017

Apr


UK Masters Spring 2017 (CS:GO) (F@i60)

Tournament

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2017

Mar

Apr

Belong Arena Clash - Spring 2017

Tournament

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2017

Apr


CWL Birmingham @ i60

Event

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2017

Apr


Insomnia60

Event

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2017

May

Aug

Belong Arena Clash - Summer 2017

Tournament

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2017

May

Aug

UK Masters Summer 2017 (CS:GO and LoL) (F@i61)

Tournament

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2017

Aug


Insomnia61

Event

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2017

Nov


Minecon Earth London (Tournament and Viewing Party)

Event

Full Time

Esports Operations Manager

GAME Digital

Tournaments and Content Lead

2017

Sep

Dec

Belong Arena Clash - Winter 2017

Tournament

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2018



Belong Arena Clash - Spring 2018

Tournament

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2018

Apr


Insomnia62

Event

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2018

May

Aug

Belong Arena Clash - Summer 2018

Tournament

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2018

Aug


Insomnia63

Event

Full Time

Esports Operations Manager

GAME Digital

Esports Operations Lead

2019

Jan

Apr

Belong Arena Clash - Spring 2019

Tournament

Full Time

Esports Operations Manager

Frasers Group

Esports Operations Lead

2019

Apr


Insomnia64

Event

Full Time

Esports Operations Manager

Frasers Group

Esports Operations Lead

2019

Aug


Insomnia65

Event

Full Time

Esports Operations Manager

Frasers Group

Esports Operations Lead

2020

Feb


CDL London 2020 @ Copperbox (Open tournament)

Tournament

Full Time

Esports Operations Manager

Frasers Group

Esports Operations Consultant

PANDEMIC LOCKDOWNS

2022

Apr


Insomnia68

Event

Full Time

Esports Manager

Player1 Events

Esports Operations Lead

2022

Aug


Insomnia69

Event

Full Time

Esports Manager

Player1 Events

Esports Operations Lead

2023

Mar

Apr

iSeries Valorant Challenge @ i70

Tournament

Full Time

Esports Manager

Player1 Events

Esports Operations Lead

2023

Apr


Insomnia70

Event

Full Time

Esports Manager

Player1 Events

Esports Operations Lead

2023

Jul

Sep

iSeries Valorant Challenge @ i71

Tournament

Full Time

Esports Manager

Player1 Events

Esports Operations Lead

2023

Sep


iSeries Challenge Women's Cup @ i71

Tournament

Full Time

Esports Manager

Player1 Events

Esports Operations Lead

2023

Sep


Insomnia71

Event

Full Time

Esports Manager

Player1 Events

Esports Operations Lead